China’s Short-Video Revolution

[Randy W]

Tired of your job? Desperate for a change? Be careful: Spend too long toiling at a dead-end job and you might find the stench of your office hard to wash off.

from the Sixth Tone on Facebook 
Office Stench 

https://www.facebook.com/sixthtone/posts/pfbid0H5fHP1LeofsGWAp1g6EHe5qDanLjyuoj5UVqh5ySpfYZScoVwJycSVyhfpXAP4frl

How Rediscovering User Creativity Fueled China’s Short-Video Revolution

Chinese entrepreneurs once dismissed user-generated content (UGC) as “industrial waste.” Now that waste is powering their global ambitions.

Quote

But these troubles shouldn’t distract from what the app, and by extension its operator, ByteDance, has accomplished since it debuted back in 2016. At a time when many American tech giants had soured on user-generated content (UGC) — Twitter shuttered its own short-video service, Vine, in 2017 — ByteDance leveraged its highly addictive algorithm to become one of the first Chinese tech firms with a truly global reach. Within China, where TikTok is known as Douyin, revenues from short videos are projected to reach $30 billion by 2021, and ByteDance’s success has kicked off what Chinese investors call a “wind tunnel” of investment.

 

Edited April 4 by Randy W (see edit history)