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The story of 99 Ranch Market


Randy W

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from the SCMP

 

The story of 99 Ranch Market, largest Asian supermarket chain in US
  • Since its first store opened in 1984 in Westminster, California, 99 Ranch Market has become ubiquitous in America’s largest Asian communities
  • Founder Roger Chen, then a recent arrival from Taiwan, wanted the familiar sounds, smells and food from home in an American grocery environment

 

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The story of 99 Ranch Market begins in 1984, in Westminster, California, outside Los Angeles. . . . (Originally it was called 99 Price Market, a name which later changed to what is known today.)

 

. . .

 

While customers may only see a market, behind the scenes is a network of farms, factories and production facilities stretching from China to the United States, all company-owned. With strict oversight, the management is able to ensure that even its production facilities in Asia adhere to the US Federal Drug Administration’s labyrinthine regulations.

 

 

 

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One just opened a few blocks from our apartment in Frisco, the grand opening was highly anticipated and the place was packed.

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The one here in Phoenix closed down. Really sad since it was an anchor to the Chinese Cultural Center, a really cool place with a Chinese bank and other restaurants and shops. Beautiful garden to walk.

 

I don't know how they managed to get the biggest green onions at such a fair price. Compared to local super markets, Ranch Market was the place to go for produce. And yes, it smelled of China.

 

I guess Lee Lee markets and other smaller Asian stores sprouted up and took much Ranch's business.

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  • 2 weeks later...

There is one in the Chinatown Plaza here in Las Vegas. We used to shop there quite a bit. Now, however, there are a couple of other asian markets that have better prices. We also shop at a place called La Bonita Mexican Supermarket. It is really hard to beat their prices on vegetables and fruit.

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