rogerluli Posted August 4, 2008 Report Share Posted August 4, 2008 Sponsorships and advertising campaigns for these Beijing Olympics are huge. And so they should be for those corporations hoping to cash in on the largest "underserved" market in the known universe... You see the Coca-Cola logo everywhere you look in the leadup to the Games and I've already noticed many TV personalities wearing Adidas clothing, and in a brand/fashion conscious place like China that translates into major RMB sales... http://www.msnbc.msn.com/id/25888302 Link to comment
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