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Online shopping promotion delivers for Jack Ma's Alibaba

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The company said it had taken 57.1 billion yuan (HK$69 billion) by 11.50am on Wednesday.That is equivalent to US$8.9 billion. That milestone had risen to 63.6 billion yuan by 5pm, or US$10 billion.

The firm's previous record on a Singles' Day, billed as the world's biggest online shopping event, was the 57 billion yuan it took last year.

Alibaba said earlier that it made 20 billion yuan in sales in just over half an hour as its online stores started taking orders early on Wednesday.

About 200 million transactions had been processed by the firm by about 8.20am, it said.

The company enlisted the help of James Bond actor Daniel Craig and other celebrities to massively promote the online shopping event.

Singles Day in China Draws New Suitors: Foreign Sellers

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Alibaba even had a promotional video featuring a very American figure — Kevin Spacey, playing President Frank J. Underwood in the TV show “House of Cards,” — suggesting that shoppers could perhaps buy a signet ring, or even a desk like his, on Singles Day.

 

Edited by Randy W (see edit history)
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Just to prove that Single's Day is NOT just for singles . . .

 

Wife suddenly jolts up mid-sex to check on Singles' Day bargains, breaks husband's penis

 

And the winner of the painful prize for this year's most unfortunate husband on Singles' Day goes to this Chongqing man whose wife had a sudden epiphany during their lovemaking that it was just past midnight and time to hop off and shop.

 

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  • 2 years later...

from the SCMP

 

  • The 24-hour shopping festival is the biggest retail event in the world
  • Singles’ Day sales performance increasingly seen as a barometer for China retail health and consumer confidence

 

 

 

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https://www.facebook.com/shanghaiist/videos/337387903507806/

Edited by Randy W (see edit history)
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  • 1 month later...

from the People's Daily on Facebook - https://www.facebook.com/PeoplesDaily/posts/2227295957322209

 

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A record 322 million packages sent on “Double 12” shopping day: State Post Bureau

China’s postal and express delivery services industry received a total of 322 million packages on Dec. 12, a new record high for the “Double 12” #shopping festival, the State Post Bureau announced Wednesday.

. . .

Earlier this year, during the “Double 11” shopping spree, which lasted from Nov. 11 to 16, the industry received a total of 1.882 billion packages

Edited by Randy W (see edit history)
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  • 10 months later...

11/11 - Taytay says, "Happy Singles Day, y'all" - biggest shopping day anywhere - "Sales topped $800 million in the first minute, and surpassed $8.7 billion in just the first 20 minutes that the deals were online"

https://twitter.com/tayswiftchina/status/1193479708270321664?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1193479708270321664&ref_url=https%3A%2F%2Fqz.com%2F1745828%2Ftaylor-swift-and-kim-kardashian-are-selling-for-singles-day%2F&fbclid=IwAR0a0OVESZKoaWPoZbczp1WY19tGNTqP58t9nyrer8HRG3ijQ2LlF17rclA

 

 

Edited by Randy W (see edit history)
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  • 1 month later...

Alibaba Tries an Unfamiliar New Singles’ Day Strategy: Restraint
The world’s biggest online shopping festival used to be an unabashed celebration of celebrity and consumerism. This year, the sales stayed high — but the mood was markedly somber.

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Alibaba — the tech giant that created the festival — deliberately sought to rein in expectations for this year’s “Double Eleven,” also known as Singles’ Day, after enduring a difficult 12 months beset by a string of regulatory setbacks.

 . . .

With the Chinese government pursuing an unprecedented campaign to regulate big tech companies and stamp out the worst excesses of economic inequality, Alibaba attempted to rebrand “Double Eleven.” Green initiatives, domestic brands, and rural products took center stage, while the company’s annual promotional gala lacked the star power of previous years.

“Alibaba, it seems, is keen to work within the bounds of new regulatory and cultural contexts — toning down ‘Double Eleven’s’ most ostentatious displays of entertainment and consumption,” Michael Norris, research strategy manager at Shanghai-based consultancy AgencyChina, told Sixth Tone. 

 . . .

Meanwhile, Alibaba had to deal with intensifying competition from rival e-commerce giant JD.com and a host of newcomers, including video platforms Douyin and Kuaishou.

All of this cut into Alibaba’s bottom line. The e-commerce giant reported that merchants sold 540.3 billion yuan ($84.5 billion) worth of goods through its platforms from Nov. 1 to 11 — an 8.5% increase compared with the previous year. But this growth rate was far lower than the 26% the company recorded during last year’s festival.

 

 

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  • 11 months later...

For years, China’s annual shopping extravaganza known as Singles Day looked like a profitable exchange between East and West. But as Xi Jinping pushes China to become more economically self-sufficient, homegrown brands are increasingly the preferred choice.

from the New York Times on Facebook 
https://www.facebook.com/nytimes/posts/pfbid02qdQ2sjWQ58h4AFSZmWBgXm5GtRfm34UgkAPy3JHVoqHxU7gYkz73V7yaGbrmQHkkl

On Alibaba’s Singles Day, Chinese Brands Fill Shopping Baskets
As geopolitical and economic pressures mount, homegrown businesses are increasingly the preferred choice over Western competitors in a more insular China.

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Credit...Agence France-Presse — Getty Images

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While L’Oreal, Nike and other foreign companies retained a strong presence, they shared the spotlight with their Chinese rivals, which accounted for over half of the top 100 selling brands in the first hour of sales on Alibaba’s main shopping platform, Tmall, according to the state media outlet, Xinhua.

Winona, a top-selling skin-care brand from Yunnan Province, is selling moisturizing creams and hydrating serums formulated and priced specifically for Chinese buyers. Bosideng, a luxury parka brand, lists goose-feather down jackets that have been given as gifts by Beijing to foreign leaders. Anta, a competitor to Nike and Adidas, is promoting shoes worn by Eileen Gu, the freestyle skier who won multiple medals for China at the 2022 Beijing Olympics.

“Chinese brands are on fire,” said Sherry Liu, a project manager at a Beijing technology company, who said the pandemic and state policies had made Singles Day “more Chinese.” Her shopping cart this year included sneakers from Anta and face creams from Proya, a Chinese cosmetics brand.

The rise of homegrown favorites in recent years can be traced in part to Mr. Xi’s guiding hand. Since China’s borders shut in 2020, he has pushed domestic demand to be a major engine of economic growth. China’s recent five-year-plan resolved to “enhance the influence and competitiveness of domestic brands,” from high-end technology like semiconductors to everyday categories like fashion.

Chinese companies, too, have evolved, with their quality rising and their popularity surging. Homegrown brands are often better equipped to address the needs of domestic consumers and adapt to a country’s shifting trends.

 

 

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E-commerce giants Alibaba, JD.com keep Singles’ Day sales results under wraps amid China’s economic woes, zero-Covid-19 policy

  • E-commerce rivals Alibaba and JD.com for the first time did not disclose final gross merchandise volume figures from their Singles’ Day promotions
  • Alibaba said its final sales tally was in line with its GMV last year, while JD.com said its promotion this year achieved ‘record-breaking’ results

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A shop employee promotes Singles’ Day discounts in Shanghai on November 11, 2022. Photo: EPA-EFE
 

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But in separate statements, both companies for the first time withheld announcement of their gross merchandise volume (GMV), or final sales tally, from the annual online and offline shopping extravaganza that culminates on November 11, known as “11.11”.

Alibaba, owner of the South China Morning Post, said its 14th annual 11.11 campaign “delivered results in line with last year’s GMV performance, despite macro challenges and Covid-related impact”. Alibaba’s GMV in November last year grew 8.45 per cent year on year to a record 540.3 billion yuan (US$84.5 billion), which marked the first single-digit GMV growth since the company created the shopping festival in 2009.

JD.com, by comparison, said it had set a “record-breaking” 11-day Singles’ Day promotion, which started on October 31. The Beijing-based company posted a total GMV of 349.1 billion yuan in the same period last year.

 

 

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