Starbucks' new Roastery in Shanghai

[Randy W]

from the SCMP

 

 

Here’s what Starbucks’ new Roastery in Shanghai looks like

Roastery is 30,000 square feet and serves gourmet, nitrogen-infused drinks and food baked in-house

 

 

 

Starbucks is making a big impression in Shanghai: a 30,000-square-foot impression.

Opening Tuesday in the Chinese city is Starbucks’ second Reserve Roastery

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The company has even enlisted the help of e-commerce giant Alibaba to create an augmented reality experience within the Roastery.

The company’s flagship Reserve Roastery and Tasting Room opened in its home market of Seattle in 2014. Starbucks has said it could open as many as 20 to 30 Roastery stores around the world.

The Shanghai location is just one of five Roasteries expected to open before 2020. Roasteries are currently slated to open in Milan and New York in 2018 and in Tokyo and Chicago in 2019.

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The Shanghai location is just one of five Roasteries expected to open before 2020. Roasteries are currently slated to open in Milan and New York in 2018 and in Tokyo and Chicago in 2019.